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by splonk
1160 days ago
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I wonder if commissions have dropped a lot in the past ~5 years, or if your hotel just has a better rate. I remember hearing that average commission back then was in the 20% range (less for major chains with negotiating power), and I know that Booking/Expedia would be happy to kick down 8-12% for any traffic people referred to them. Any startup with zero volume could sign up for an affiliate account to get access to Expedia's availability and booking APIs and get 8% for each booking, and larger customers could negotiate that upwards. I think I saw 14% for one supplier, but I don't remember if that was Booking or Expedia or a smaller company. |
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They have a few mechanisms to try and drive up commission from the usual 12%, though. They have a preferred program which boosts search results but costs 3%> They would have loved to drop it to better tune search, but they were addicted to the incremental revenue.
At various times there were also dynamic ranking boost efforts, where a hotel could increase boost their ranking (with a preview) by increasing the commission percentage. IIRC that went as high as 18%.
Both of those applied to the default search results order ONLY. If you clicked "order by price" or similar then you simply got that.
(Worked for booking until end of 2017.)