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by billiam 1159 days ago
I have felt this train rumbling down the tracks since GPT-3 hit. He compares peak LLM to what has happened with SEO, but that doesn't really capture it. Gaming the Google algorithm has made the discovery of human-generated content more difficult, but what happens when most of the content to be found by LLM-powered search engines is itself generated by LLMs? The Internet after 2022 rapidly becomes garbage and everything we do on it becomes a dark pattern we have no control of. The analogy: what if all the petroleum in the ground instantly turned into shit? You could still burn it, but it wouldn't do much useful work, and would smell so bad no one would want to use it.
2 comments

I wonder if we end up back at paid answer sites.

That is, any question GPT is unsure or doesn't know could be pushed into some kind of StackOverflow style q&a to resolve by real humans.

How does GPT "know" whether it has the right answer or not. It can't think for itself. It's just regurgitating patterns.

The idea that GPT can know anything is ludicrous.

We might need to build a "web if humans" on the model of the web of trust used by PGP, a network of sites of quality vetted by other people. A bit like the web rings of yore but with more edges. This would also eliminate SEO spam sites.