[ricardobeat]

Of course, using a paper simulator to showcase printed material makes complete sense :)

My comment was related to the (common) case where someone thinks this is the best way to adapt printed content to the web, and that people actually want virtual magazines instead of something suited to screen reading/interaction. Fortunately that appears to be a dying mindset.

[rhizome]

There are still a lot of print-trained editors and other publishing roles out there. The more the UX metaphor relates to past models the more secure they are in their positions. I simply think this, along with a smidgen of gewgaw for the animation, is the simplest explanation. It's easier for a pageflip model to be approved by oldschoolers.