| It's definitely vendor lockin. Sometimes the straightforward answer really is the right one. As you said, Ryboi and Mikwaukee have the same owner, along with Ridgid [0]. They could have easily made batteries work across brands, and even added caveats to their marketing that your Milwaukee tools won't have full performance with Ryobi batteries (etc). But they didn't - because once someone buys into an ecosystem they get a strong affinity to continue buying in, rather than saving money and buying a less expensive tool that they need less. Market decommodification generally increases margins. The main draw for the lockin, at least in my experience, is wanting a good supply of batteries to not run out in the middle of something. Whereas if I had many different color tools and one or two batteries for each color, then I'd have to be much more attentive to keeping them charged. Personally I bought into Dewalt - the trigger on their driver felt smoother. Then Dewalt 60V - the tool I wanted had good reviews and I can use the batteries in 20V tools for longer yard work, etc. My one deviation has been the Ryobi powered PEX cincher, for which Dewalt or anybody else didn't seem to have a comparable one. I bought it as a bare tool and added a Dewalt->Ryobi battery adapter. Occasionally I'll see more Ryobi stuff at great prices and be tempted, but I ask myself if I really need it, given that it's probably "less powerful" (half marketing, half truth) and the balance would be off (due to the adapter). Meanwhile a sale on a Dewalt tool that will make my life easier feels like a no brainer, due to already having the "proper" batteries. The main churn-gimmick I've managed to resist is buying cordless tools when corded ones suffice for the type of job. Like if I'm needing a palm sander, I'm probably working on a longer term project and it makes sense to run an extension cord, rather than needing to occasionally do a few minutes of sanding at a time. Although I admit that calculus might be different if I didn't literally have more corded power tools than I know what to do with. [0] https://toolguyd.com/tool-brands-corporate-affiliations/ |