[datpiff]

> From my experience it's the prosumer market that gets really rabid about their tool color. Do NOT cross the Red Army!

Turn-over is much lower. A professional may buy a whole line of tools from a single brand but with the expectation that they may replace them all in several years. This allows some level of comparison and movement between brands as quality varies over time.

The part-timer/prosumer is locked in for a decade or more and ends up tying the tool brand to their identity...

[bombcar]

It can vary company-by-company, but many contractors are their own little company and use the tool they need; a $250 battery is nothing if they need to keep working.

They also may not even bother warrantying a dead battery or tool unless it is painlessly easy (literally give it back to Home Depot when there to get something else), since the time spent isn't worth it.

[JohnFen]

> They also may not even bother warrantying a dead battery or tool unless it is painlessly easy

I'm this way as an individual customer, to be honest. I ignore warranties entirely because they're rarely worth all of the hassle that comes with them.

[citrin_ru]

It’s a rational choice for an individual but if people would always use warranty it would create an incentive for manufacturer to keep some minimal quality level to reduce cost of replacements/returns.

[dieselgate]

Also the cost of it for the contractor is just passed onto the consumer/client if they’re doing business “right”.

I used to work at HD supply hardware store (store targeting commercial contractors) and there isn’t even price tags on the items at all. Stuff is super expensive but all that stuff is baked into contract budgets