| It's not that I wanted to give brands the benefit of the doubt, but that I believe there are other hurdles and significant obstacles independent of corporate profit considerations. Many consumers are familiar with the concept of Ah (amp-hours) as akin to a car's gas tank, where the more amp-hours a battery has, the longer it can power a device. If you buy a video camera, the brand's 4Ah battery should allow for double the recording time as their 2Ah battery. Right? Which would you rather buy, a 6Ah cordless power tool battery for $79, or a 5Ah battery for $89? The batteries are the same size and weight. Depending on the application, the 5Ah battery might outlast the 6Ah in use. You're at the home center and see three power tool batteries on the shelf - all are 18V and rated at 3Ah, but they're different physical sizes. Which is better? With a bit of research on your phone, you learn that the batteries are built with 5x 18650, 5x 21700, and 10x 18650 Li-ion battery cells, respectively. All three 3Ah batteries are the same price. Does this help you choose? Power tool battery selection is not as intuitive as looking at a 20W USB charger and simply knowing it will charge devices at a faster rate than a 5W charger. There are enough "what battery should I get?" questions in my inbox and messages folders, as well as all over online forums, for me to believe the confusion has gotten worse over the years as new overlapping technologies were introduced. Many users don't fully understand that there can be huge differences in power capabilities. A 1.3Ah battery and a 12Ah battery of the same voltage and cordless system are going to deliver very different levels of power. A lot of tool users learn this the hard way. It's not their fault, as a 12Ah battery might be simply advertised as delivering more than 9X the runtime. With many more options available, I'm sure many users will pair cheaper brand name batteries with pro-level tools and expect everything to work well together. Who will they blame for poor performance? Themselves and their choices? The tool brand? Or the battery brand? In my opinion, if user experience concerns can be addressed, and numerous technical obstacles flattened, companies "making profits until they get regulated" will be the easiest hurdle to overcome. If you want to better understand why replacement batteries cost so much, look at different brands' sales and promotions. The Makita XGT circular saw kit (GSR01M1) is $299 right now across authorized dealers, and you get a free extra battery. The same 4Ah battery (BL4040) is priced at $199 to $219, each. So that's $299 for the kit with a total of 2 batteries plus a saw, charger, and tool bag, or $398 for just 2 batteries. Based on this type of retail math, I'd say replacement battery prices are set to balance out the promos. |
Marketing comparisons across brands is a matter of regulation (as opposed to say letting manufacturers post blatantly fraudulent specs like they did for shop vacs for the longest time). Or the market will adapt and it will just be common knowledge that "4Ah" in Ryobi land is more like "3Ah" in Milwaukee land (I've no idea if that's the case, just making up an example).
Overall yes, companies will come up with a myriad of reasons why they need more control in the name of "helping" people, and some reasons may even have some legitimacy. But ultimately they want that control to further their own self interest.