[Kye]

It happens one "maybe we should use [alternative] until Google gets its act together" at a meeting at a time. Microsoft was still a behemoth when no one still took it seriously outside people who were on a first name basis with a licensing auditor, and it's struggling to gain trust and respect back. Same with IBM, though they seem unconcerned with image. Collapses are never quick or complete at this scale.

It starts with a loss of cultural cachet among the people who influence spending. It looks like hip startups with rows of desks with Apple machines where Windows was the default for a decade or two before.