[hackernewds]

if you believe insurance companies have miscalculated their risk models, perhaps there is a massive business opportunity to undercut them then.

[lostlogin]

A better business case:

Insurance: $105, with alarm: $100

‘And here is a discount code for use with company X’.

And every referral get a kickback. Profit.

[swexbe]

Only for the not so lucrative market of car owners without car alarms. Since all new cars are outfitted with one I would guess this would be the n% least willing to spend on their cars.