[mgkimsal]

twitter/goog/facebook will, at some point, create a social CRM, or general PRM (personal relationship manager) with real, actionable, detailed functionality, but it will be enterprisey at a cost level, at least at first. Yes, total guess here on my part but...

When you've got detailed stats on hundreds of millions of users, and how they relate, yes, making money from ads is one revenue stream. The next will be selling that data back to us via nice database interfaces.

select * from followers_of_my_followers where birthday=today and interested in ('fashion','shoes','puppies'); followers.each { follower.message("Happy Birthday from frobozzco! click here for 20% off our new hushpuppies in neon green!"); }

We could pretty easily do that sort of stuff today if there was more of an opportunity for extraction/scraping/mining, but that's generally discouraged by the big players, because, I think, they're going to sell it back to us on a per-use or monthly fee.