[rosywoozlechan]

What did they spend their $25 million on? What's the tech they have that costs this much to build? Their hard problems are a building a CMS or are otherwise solved by using fastly and sendgrid?

[dnissley]

Just to mention one thing that isn't user facing (and therefore not so obvious): Social media companies dealing with user-generated content have to build their own enforcement mechanisms (abuse, copyright infringement, etc.), which is at least an order of magnitude harder than the user facing content engine itself.

[yoran]

For most startups that raise money, tech is hardly a big cost. Most of the money goes towards fueling growth through paid marketing and so on.

[j45]

People and office space are traditionally two major contributors

[Fomite]

They threw money at some big name early adopters.