[skmurphy]

I have a number of questions that you don't have to answer in public but you might want to give some thought to:

How did you price the product? If margins are huge is it priced to high? Do you take "Cost of Sales" into your margin calculation? Perhaps it's priced too low?

What alternatives do you compete against? Do they have a direct sales force or rely on one or more indirect channels? How do they recruit sales people and what compensation plan do they offer? How long is their sales cycle?

If you have a long sales cycle it may be difficult to hire a commission only sales rep.

What sales tools and materials did you provide your sales folks? How did you train them to sell your product?

It's not clear from your post if you are able to sell the product if you spend time on it: are you? If not, I would spend more time on that before trying to hire someone else.