[siong1987]

Since you are selling something, why you keep that as a secret here? Someone here might buy your product.

No hacker steals people's idea.

[nazgulnarsil]

corollary: all hackers steal other people's ideas in order to improve upon them.

[skmurphy]

If a brief description on HN or a perusal of his website allows someone to steal his idea and take business away from him then he has more than a sales problem.