[oh_nice_marmot]

> I can't understand where people got their idea that M2 had to absolutely be an OMG moment. That's literally what Apple has been doing since forever: release a major upgrade, iterate on it for a few years, repeat.

Maybe not so much that people were expected to get their socks knocked off once again but mostly that M1 Max/Pro are more than enough for years to come for the majority of the people that got them.

Heck, I have a M1Air and a M1Max16. I can't even max it out with my current usage. Hard to justify the slight bump for the M2 given the cost in the EU. Even if M3 would double the performance and battery life would still be a hard sell.

[illiarian]

That everyone already got their M1s is the main reason for sales slump in my opinion: https://news.ycombinator.com/item?id=35510795

[Tagbert]

the market for M2/3 chip machines is not those with M1s but those people who are still on the Intel machines. People don't usually replace their MacBooks annually. Most people keep them for several years.