[ethanbond]

IMO a company whose goals can be defined as “make object of X weight achieve Y speed at below Z dollars” is very, very different from a software product company. The goals are quite hard to define and you have an infinite number of levers theoretically available to you, and those levers interact with each other in unpredictable ways. Especially true of a social network which can both nullify big changes like an immune response, and can reach tipping points and experience big behavior shifts due to apparently small product changes.

He’s just way, way out of his wheelhouse with Twitter and doesn’t have the humility or trusted advisors required to see it.