[Eupolemos]

I've made/remade the HTML emails for the B2B company where I work, so I read this with an eye for practicality.

The big all-important thing is that the Microsoft Word styling is out. It hurts in _so_ many ways when making a mail to be sent via Mailchimp/Mandrill.

Tables is just the example which is easy to convey, something everybody understands. Explaining why a margin/padding/whatever working slightly differently in Microsoft Word (AKA Outlook) and gmail can ruin a few of your days is more difficult.

But probably anyone who has thought "I'll just insert this image here in this Word document, what is the worst that could happen" knows what I mean. Here's a "funny": https://www.reddit.com/r/funny/comments/2glhbp/moving_a_pict...

Making an email that retains the styling in both gmail and outlook, even when the customer replies to it, can be a major endeavor. It sounds like that is changing. Thank God.