[taf2]

IMO gpt represents a more optimal way to find answers than search. That is disruptive to googles business . Paid search becomes obsolete when your assistant (ai) can more effectively answer your questions. The big disruption IMO happens when an AI is connected to search like what Bing is doing… but google can’t do that without dramatically hurting their search ads business - not sure MS can execute on the user experience to be the ultimate solution to break google but as llama and perhaps other GPTs are available or built googles monopoly on information is definitely at risk. since the business model of monetizing search ads is no longer feasible with a generative chat based window to information that appears to be possible very soon as demonstrated by chatgpt…