[ClumsyPilot]

my understanding is that his example referred to consumers boycotting a business. I could not find a successful example.

When a business gets replaced by a conpetitor, that's a diffetent mechanism

[Clubber]

Ah ok. Yes, I remember it companies changing their behavior due to boycotts in the 80s and 90s but not since. I suspect companies are too big and too global and have too good PR.