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My default assumption is that if a product is using targeted (or really any digital ads) that it is garbage. I don't think I have ever seen a product advertised on social media that wasn't a drop shipped Chinese rebrand or just a straight up scam. For a while now when ever a thing in my daily life needs replacement (or I have a need for a new thing) I spend a good amount of time researching those products to find the
often hidden gem buy it for life alternative. Wirecutter, Consumer reports, sometimes delving deep into hobbyist territory to find out what the true eccentrics are using and valuing. I'll do this with everything from new sponges, pots and pans, gym bags, audio equipment, umbrellas, luggage, boots, whatever. Although often times yes these options have a higher upfront cost, sometimes the better product costs the same or only marginally more, its just not as well advertised.. I think its probably some sick consumerist enjoyment, but I really do love investing in BIFL products. You have to replace them far less frequently, the experience of using a well made product is often far superior, and I get a lot of satisfaction out of taking care of and maintaining things rather than treating everything as disposable. Especially the seemingly menial things you use and interact with on a daily basis I love the feeling of upgrading my "kit". I'm not saying that an $80 indestructible stainless steel dish rack changed my life, but after a long day - cleaning up after dinner, being able to fit my entire kitchen into a super sturdy rack that doesn't topple over, and is banked to drain into my sink instead of spilling onto my counter top and then onto the floor every single night really makes a difference. |
I’ve found this one to be incredibly hit or miss in the last several years. I completely ignore their recommendations now and only find value in reading the “how we picked” part.