The automated content recognition thing is surprising, at least to me. That’s so invasive I’d assume it was illegal, but I guess I’m too optimistic about privacy laws.
It’s to sell analytics that are “better than Nielsen”, real-time, across devices, and for ad (re)targeting. There were also plans to detect commercial breaks on broadcast tv and dynamically replace them with whatever ads samsung wanted to show you instead but I think this was scrapped after all.
https://www.nytimes.com/2018/07/23/smarter-living/how-to-sto...
They also unilaterally decided to add a new "ad" feature to existing TVs
https://www.adweek.com/convergent-tv/samsung-ads-debuts-thre...