[oarsinsync]

The risk to Amazon of enabling you to scale up low end instances on demand is relatively low.

The risk of doing the same with high end instances is a different story.

Low risk & high margin products make for a highly profitable business. High risk and lower margin products less so.

Their target audience is people that can be equally well served by digital ocean and their ilk, but are happy to pay the Amazon premium.

It’s a good business model for Amazon, and a terrible value proposition for the customer who may not know better, and thinks they’re paying to de-risk their potential future growth requirements. The cost of migrating out then becomes prohibitive (both in technical hours and egress fees), so you like it or lump it, but either way, you likely just wait and/or pay Amazon more.

Until you can’t.