[riffraff]

You need to have the right infrastructure/organizational maturity tho.

For example in many organizations partial deployments don't exist and rollback is not easy, so having a "once a quarter we test everything and bump" is less traumatic and expensive than handling minor breakages every week.

You can invest into that infrastructure/maturity but it may not be the best use of your time and money if you don't even know that your company will exist next year.