[ceejayoz]

Why would you not see them as markedly different?

Commercials don't require disclosure because everyone knows they're a commercial. The same is not true for influencers' Instagram posts. Sometimes the scripting is ham-handed enough to be obvious, but hardly always.

[fghsqwads]

The outcome is the same, people buying something they may not have otherwise. Also, the fact that viewers know something is an ad doesn't change the fact that they view it as a celebrity endorsement.

[ceejayoz]

> The outcome is the same, people buying something they may not have otherwise.

The outcome is the same between murder and a self-defense homicide, too.

> Also, the fact that viewers know something is an ad doesn't change the fact that they view it as a celebrity endorsement.

That's on them, though. They have the information, it's up to them to act on it.