[recursive]

I mean... but it is? They're not wrong. Either the marketing works or it doesn't, but it's not false. If it works, then it's good marketing. If it doesn't, then the marketers don't know their market.

[Joker_vD]

Ah yes, "this cereal is asbestos-free!" kind of marketing. It's on the same page with non-GMO salt.

[dylan604]

Exactly. It doesn't really matter that the claim is technically true, it just has no bearing whatsoever on the product itself.