[redsymbol]

As an entrepreneur, I'm wondering how the MacLanes got an article written about them like this in the WSJ. It's a major, major PR boon for their clothing business.

Are there any journalists or PR folk here who can comment? Or entrepreneurs who have had coverage like this for your own company(s)? How can other founders accomplish something similar?

[mhb]

See: http://www.paulgraham.com/submarine.html

[tomwalker]

I have had some "good coverage" in my niche from some big name magazines related to my products field (non-tech).

I did not use a PR company.

There isnt a secret. Just meet lots of people, ask them to suggest other people to meet and dont expect a story from everyone. I find that for every 10-15 journalists I have met, I have got coverage.

In my experience, after meeting a journalist they will often email to clarify points. Dont overload them with data here. Dont send them a pdf file. Give them well worded answers and maybe a few extra points that you wish to reinforce.

Luck also helps!