There is a limit though. Always consider "how would this look in front of a judge". There should be a cost paid for being overly litigious in this regard.
It's more like Xerox probably sort of liked that people viewed them as interchangeable with the act of photocopying, but eventually this had textbook consequences for their ability to prevent people from using their name for things they didn't like.
I personally would have suggested offering you a license to use the web address, but for whatever reason that ilk of lawyers prefer antisocial methodologies.
The Aspirin and Heroin trademark revocations were punitive and due to the war, not due to lack of proper defense.
That’s why you will see non-Bayer acetylsalicylic acid literally marketed as “Aspirin” but even though the Kleenex trademark is considerably weakened, you still don’t see competitors openly labeling their products with the name.
"Hey, can you xerox me a few copies of this document real quick? Yeah, just use the Canon all-in-one on my desk." Little clunky, but I'm certain it's been said somewhere/somewhen.
I personally would have suggested offering you a license to use the web address, but for whatever reason that ilk of lawyers prefer antisocial methodologies.