A quick search of Steam reveals a long list of games that use the name Monster in their title even more prominently than Dark Deception: Monsters & Mortals does.
To expand on your idea, I tried searching "monster energy" thinking that maybe a fantasy game using an energy currency would show up this way, but I didn't see Dark Deception: Monsters & Mortals in about the first 200 results.
Then I decided to check out their page directly and I now believe this wholly comes down to the font used in the logo: https://cdn.akamai.steamstatic.com/steam/apps/1266690/header...
I personally don't think it's close enough to cause issues but clearly Monster Energy does.