[kd1220]

I've seen, in my decade of experience in tech, that a well-worded and keyword-packed marketing ploy is as irresistible as gravity to many. As the seductive promises and successful toy examples accrete around the neutron soup of buzzwords, a marketing mass finally reaches an influential Schwarzschild radius. Businesses that come within this radius are pulled in and obliterated, but they have no knowledge of their destruction. They've passed the event horizon and are now in a place where causality and reason have been up-ended. Their demise would only be detectable outside in the faint Hawking radiation that is drowned out by the background noise of self-congratulatory back-patting.

These pie-in-the-sky companies are necessary in the tech galaxy. Their primary purpose is to weed out those businesses who don't have the wisdom or tenacity to take on the challenges themselves. Their secondary purpose is to teach future tech leaders a hard lesson: there is no silver bullet.