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by blanecordes 5253 days ago
Does anyone know what the breakdown between men/women users are on pinterest? Do you think it will always be women dominated or will they roll out something to attract men users?
4 comments

It's about 80/20. (http://www.ignitesocialmedia.com/social-networks/pinterest-d...)

Personally, I think men will "catch on" in the future. Many of the Pinterest users I know use it as a catalog of things they like around the web. Sometimes it's clothing/craft/recipe related, and sometimes it's a workout program, news story, or other interesting (and gender neutral) read, that they want to come back to.

I think it's about time a startup is used by women in majority.

The fairer half are a grossly underserved audience, there are lots of opportunities and I hope Pinterest is the first of many to build on it.

doesnt Pinterest smell too much women (no disrespect whatsoever!) by now? I mean, its been built upon profiles of shoes, wedding dresses, carpets, flowers, knitting stuff, etc. I wonder if they will be trying to shift it more towards men, or perhaps there is a good niche right now here: built pinterest that has a strong lean towards men interests: cars, women, alcohol, bikes, boats, luxury watches, houses, cool places, etc, etc.

EDIT: although second thought. Pinterest strong side is that women (more than men) like to collect stuff. Nice thing about Pinterest is that you can pinboard your collections, join others, etc. I am not sure if the same effect would work on "mens pinterest".

I think you'd definitely want a separate space for men, although I don't think you will ever get as much traffic. Sharing the website (even though it is technically done that way right now) would be weird - most women aren't going to be interested in a handgun on the page or a swimsuit model or a muscle car.

I don't think a men-only version would work anyways. Men just don't tend to 'window shop' like women do. Men also don't like sharing as much as women do.

The real interesting thing is will they survive when it becomes open to the public? I can see the application appealing to the SA, reddit, and 4chan crowds, but I don't imagine the current userbase would be too stoked about that.
I prefer Svpply and I only use it for things I want to buy. Just like in real life, I don't have time to dilly-dally at the mall : P