monetization comes later. the initial viral nature has to be converted into retention. what i am looking for is less of istheshipstillstuck and more of gas app type growth. if that makes sense.
I think gas app type growth was cool, but I cannot imagine being on that hamster wheel long term. the goal would to have an exit at the peak and not be like snapchat. that said, I do admire blue chip sites that go viral simply b/c it feeds a global demand very simply (ie., sudoku.com); if wordle didn't sell, they could've easily surpassed their purchase price in a few months.
They did sell to discord and Facebook before that. The point is to sell but reach at least a few million users fast but those users come back and spend some time on the app. Otherwise it is not monetizable.