[mgkimsal]

You end up needing to be willing to commit to learning a hell of a lot about an industry, and that's time you won't be developing. The tech, in most cases, is secondary to understanding the business needs and workflow of an industry. One of the most successful guys I know as a small business software guy took a year to take mortuary classes and work in the funeral industry to learn their needs before developing services for them.

[BadassFractal]

I agree with this. If you want to be an entrepreneur, it doesn't matter if you start a construction company, a funeral service or flower delivery. You might not ever write a line of code and still have a perfectly profitable fast growing business.

The prob is that we're all tech geeks here and all we want to do is turn our fetish for coding into the next big thing, so we always try to think in terms of software solutions.