[benknight87]

It's because, like it or not, NordVPN is a great product. The apps are great, the design is slick, they have more servers in more countries, and offer additional value through things like Smart DNS, dedicated IP. Not to mention solid customer service.

[the_duke]

Sure, their UX is more polished, and due to using residential IPs they aren't so easily blocked out.

But there is a different reason for the popularity:

NordVPN and others spend a lot of money on aggresive and pretty shady advertising, which tricks consumers into all kinds of false assumptions.