[henrikschroder]

There's a very common misunderstanding among normal users that websites can't really look different for different users. Facebook has corrected that a bit, users now know that features might be rolled out in stages, but they still cling to the misunderstanding that if someone has a feature, they will get it eventually.

And hence this article: Zuckerberg has extra features, therefore everyone will get these extra features. It's pure speculation. A more likely explanation is that he has a special version with a lot more controls that are relevant to him.

[wisty]

Just as likely, he reviews a lot of prototype interfaces, most of which never see the light of day.

[startupfounder]

True, but... If there are thousands of prototype interfaces in review why is Zuck using this one? This is more of a fun "What if?" then anything else.

What if Facebook jumped into search in a big way?

What if people used Facebook Search while they are on Facebook instead of jumping over to Google?

What if every website could use a Facebook Search plugin?

Facebook knows if they want to beat The Street, now that they are going public, they need to crank up the revenue machine. They want to make more money to make better products. Banners are not doing that, but search and an advertising network that would compete with Google in a big way would help them turn their 850 million users into a revenue powerhouse.

What if?

[youssefs]

My logic was that, if Zuck is testing it, then perhaps it's a serious competitor to go live.