[lakecresva]

Yes, the way consumers perceive your pricing matters. If you lose a key, you need to call a locksmith; it's rare that someone needs to buy a new apple laptop.

[re-thc]

Is it rare? There are so many startups that come and go and they buy laptops (new) for employees...

[lakecresva]

Sure, and their options include literally everything else on the market, including older macbooks. You're missing the point by a mile.

[re-thc]

What's your point? That it doesn't hurt Apple's bottom line so why not?

Cost of materials should not dictate the final price. There's always a lot more to it.