[listenallyall]

How much of your margins are COGS? How competitive is this industry? Do you sell big-ticket items to a small group of customers or the opposite? Is there room to raise prices a bit? If you told your customers that you're losing a million dollars every month and you might shut down soon, would they easily find alternatives or would they be in a bind themselves?

Why are you really raising money -- to make capital investments that will actually make the company profitable (operating basis)? If the first $187 million didn't do the trick, how & why will this extra $30 million do it? Or are you raising money just to keep the hamster wheel going a little longer?

Are your revenues growing? Or flatlined? 925k/month loss is an awfully specific number, is that better or worse than a year ago, or 6 months ago?

[susanwise]

Big ticket, small group of customer ~100 customers. Some customers would be in a very tough spot.

The funding is to keep the hamster wheel going and the new amount will allow us to get to profitability.

Burn was and is much much higher than where we will end the year. (I'm learning) there's a lot of work that goes into getting cost out of the business while preserving as much revenue as possible. We just unfortunately haven't been able to cut cost our fast enough without having to be dependent on this next round of funding.