[ProfessorLayton]

They're effectively upcharging anyone who buys from them without using their app. If you're willing to use their app and all it entails re: data they get from you, they're still pretty cheap.

In the Bay Area I can get 2x breakfast sandwiches and a large iced coffee for $6.29, taxes included, which is pretty damn cheap. Their Big Macs are regularly 2-for-1 in their app, and accumulate rewards.

I dislike the trend of harvesting all this data using apps, but I also don't really get fast food unless pressed for time.

[switch007]

In the UK the app prices are the same as in-store, except for some occasional offers.

You’re referring to just offers and rewards right, not an across-the-board special set of app prices?

[ProfessorLayton]

Correct, they're effectively coupons in the app, so various items are discounted, and not just cheaper across the board. Their biggest sellers like the Big Mac and Quarter Pounder are regularly 2x1 though, so not a terrible deal.