[jrockway]

The attitude is antagonistic rather than extroverted. Anyway, it all boils down to a business strategy. The Pirate Bay enrages copyright holders, who then go after all "piracy sites". The weaker ones die because of the increased legal scrutiny, while TPB continues to live. I'm guessing that TPB served more pages after MegaUpload died than they did before. And that is money in the founders' pockets.

[toyg]

Copyright holders were going after "piracy sites" well before TPB -- see Napster, Grokster, Kazaa, etc etc etc. Considering the founders are now facing jail, and they've always been politically active, I'd say they are in it for more than just "money in their pockets". I know, in this day and age, this is hard to believe, but sometimes it's actually true.