[hitekker]

Observing from the outside, the lip service is successful because it offers the illusion of righteousness to the weak-minded and stupid. The extremely online crowd love feeling being a part of a "cause" and not thinking about what the "cause" actually means. Until they're left out in the cold when the corporation shifts to another newsworthy cause to trumpet.

Some of the rabble go quiet, the rest double-down. They try to convince themselves and everyone else they weren't fooled. They want to believe they're still a voice in a worthy social cause, and not a pawn in a game that they don't even know how to play.