[halgir]

Assuming your core strength is to produce valuable content, you can view it in one of three ways (from the perspective of monetization):

- As the product. Sell access, early access or extra partial access to it.

- As a loss leader. Use it to establish credibility and influence, then advertise for and sell consultancy services using your demonstrated insights through blogging as your pedigree.

- As a generator for qualified traffic. Choose an advertisement format that makes sense for you and your audience. Depending on the exact nature of your blog, this could be standard exchange-served ads (broader audience), direct sold ads (niche but valuable audience), sponsored content (with very clear disclaimers), job boards, affiliate links, etc.