| If you have to ask people to come in and they don't want to, that's a signal that your office amenities and culture are failing to meet the expectations of the modern workforce. People voluntarily go into iconic offices like those of Apple and Google, because those businesses have determined they have a legitimate need to have people in the office, those businesses have assessed the market demand for office perks and compensation levels required to attract people to the office, and have fulfilled those expectations. Want people to come in? Fix your perks, fix your compensation, or fix your irrational market-defying expectations. Don't have the power? Explain the problem to CEO / board. If the business wants to fix it, they will. If the business wants to stubbornly refuse to adapt to market changes, it'll die just like capitalism intended. As a CTO, you should have a pretty good idea of whether the business wants to live or die before you even accept the job, and factor that risk into your consideration for the position. Business is fundamentally about voluntary economic cooperation in pursuit of profit in a dynamic, constantly changing market. If the business isn't engaged in voluntary economic cooperation, or fails to adapt to the changing market, it can give up all rational hopes of profit. Best of luck to you. |