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by ademup
1172 days ago
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The article starts off with what I believe is a faulty premise, that churn "is" rejection. Trying something new is such a deeply ingrained part of our DNA that there willl always be a segment of your users and staff who do so regardless of all of your attempts to prevent it. It isn't rejection so much as standard human behavior. Also, I thing "rejection" is far more inflammatory than "churn". |
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