[gamblor956]

Advertisers are returning because they're basically getting free stuff, and will cut back on Twitter as soon as that spigot runs out.

My company advertises on Twitter, because they gave us an 80% discount to keep advertising on Twitter after we started shifting more spend to other sites last fall. We haven't actually paid Twitter yet; they keep sending emails but we figured we'd just pull an Elon and wait until they actually got serious about collecting. It helps that our account reps keep getting laid off.

Notably, Elon Musk contradicted that interview a number of times internally, noting that Twitter is still deeply in the red. So he was either lying in that interview or he was lying to his minority investors.