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I agree. I'm a co-founder with a start-up that just joined a prominent accelerator, and we do two of the five things listed: book-swapping and daily deals. While my opinion may be slightly biased about book-swapping because of that, I have done a ton of research into the market and there is definitely a market-pull for something that allows simple, intuitive book-swaps. Obviously, it has to be safer and simpler (or at a decent fiscal advantage) compared to craigslist, ebay, amazon etc, but I think that it is do-able with the right business model, team, swapping algorithms... You often hear about this idea (and maybe the other 4 as well, but I can't say from personal expertise) because there IS a need for a service like this and entrepreneurs know that. But I see two main problems that keep these book-swap start-ups from succeeding, and keep these ideas from going away. First, there's a TON of variation in the way you can setup this business model. There are dozens of different ways to make your money, a handful of drastically different customers you can try and target, and endless ways to setup/code the swapping process. Not every solution will be successful; most will be unsuccessful. Second, I don't think this idea works as a stand-alone product for a start-up because of a handful of factors. One such example: book swapping "season" (start & end of semesters) only occurs a few times a year. For a start-up with cash flow like that (or none), each "book season" is going to be swinging for the fences, after months of work, and hoping you can grab the attention of the market during the only few weeks they might care about your product. Sorry if I was vague at times, I didn't wanna get into details. |