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by twblalock
1179 days ago
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I'm not sure how else Roku can make money. Pretty much every TV is a "smart TV" now with built-in streaming apps. Why would anyone buy a Roku? These additional devices only make sense if they are really cheap (and therefore subsidized by ads, just like the smart TVs are) or offer a premium experience (which would make them cost a lot up front.) |
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I'm pretty frugal and pay closer attention to free streaming services than the average person, and can say that in the last year or two, Roku has significantly improved its lineup of "originals." Although some are just hilariously bad (like Cypher from 2021), they're also getting some pretty good people like Samuel L. Jackson (The Fix) and Daniel Radcliffe (Weird: The Al Yankovic Story) making quality content.
When you own quality content, there's the potential to make money from it. Personally I think Roku may be attempting to build a streaming service eventually worth paying for. Maybe it'll be accessible from non-Roku devices, and maybe it'll remain free for Roku users to entice people in a similar way that Amazon Prime includes free Amazon Prime TV and Apple device purchases get some free Apple TV. (Yes, I know people don't buy an iPhone just to get TV... it's a perk).