[beernet]

Congrats to him! Just playing devil's advocate: what we see here is correlation, not necessarily causation. In other words, we don't know how many visitors who visited the domain with the typo would have realized quickly and then used Google and convert either way.

[vizzah]

Exactly. Almost nobody types domains these days and mixed Search/URL bars execute search often anyway, w/o direct navigation. So the customers must have been referrals, who were particularly looking for this product and would have found it via another route anyway. 35k is a ridiculous amount to spend on this .io domain. The seller knew it too.

[hunter-2]

Yeah, but if I were a competitor, I could have taken those visitors to my website and he would have lost all of that traffic.

[wodenokoto]

Well, _we_ don't know but author does. Assuming his business was already growing; If the combined increase of converts are the same, then yeah, the investment didn't pay off, but if his growth was $40.000 above expected growth, then I'd say it did work.