According to the "Copenhagen interpretation of ethics", if you do not donate, it's okay -- most people do not donate, so no one is going to blame you specifically. The normal behavior is never blameworthy.
The problem starts when you actually donate. Now you are in the spotlight, and people are going to judge you publicly for not donating enough, or donating to this instead of that, or maybe just for the fact that you are trying to solve problems by donating instead of promoting a worldwide proletarian revolution. Either way, you are the bad guy now.
(The "Copenhagen interpretation of ethics" is supposed to highlight a failure in our ethical reasoning, but one that most people make completely naturally.)
The problem starts when you actually donate. Now you are in the spotlight, and people are going to judge you publicly for not donating enough, or donating to this instead of that, or maybe just for the fact that you are trying to solve problems by donating instead of promoting a worldwide proletarian revolution. Either way, you are the bad guy now.
(The "Copenhagen interpretation of ethics" is supposed to highlight a failure in our ethical reasoning, but one that most people make completely naturally.)