| No, I wouldn't. I feel there is no monetary value in Facebook. Okay so they sell ad's and harvest lots of data. Big whoop. From what I noticed people who visit Facebook do so because they simply want to communicate with their friends or people they know. Not look at ad's. <rant>
The reason Google's model works is people go there to look for stuff. because it shows me what I want with little to no effort. And it keeps getting better! For example. Last week me and the CEO wondered about Superbowl Sunday. "Just type in Superbowl 2012" I say. BAM! There is was, the first line in the SERP's was the date of the Superbowl. I believe the popularity of the site has been exaggerated to the point where investors have given it lots of money because of it's global use. This only worsens the problem and increases the false belief that Facebook is worth billions. Take a look at the stats http://www.facebook.com/press/info.php?statistics with that many people visiting surely it must be worth something... "More than 350 million active users currently access Facebook through their mobile devices" I can tell you that more than half of these users only do it to see what their friends are up to or see pictures and comments from friends. Because Facebook does not give you a way to do it via email. This is no accident. They would make no money on ad's if they did. Want to see which photo your friend liked? Sorry you must login.
Want to see that comment on your status? Sorry you must login.
Want to click that link in the Android app? "Here, I'll open the browser for you so we can get you logged in. -Facebook" Wow, look how many people are visiting Facebook. You should invest!! How many of us actually are influenced by Ad's on Facebook?
How many of us actually click Ad's on Facebook?
How many of us BLOCK Ad's? We visit Facebook to socialize not to look for stuff. Eventually this bubble will burst... showing me ad's when all I want to do is chat and share media with friends is pointless. This isn't a viable business model. Now If Facebook starts their own search engine...I would definitely think about it. For some FB is where the internet starts and ends.
This would definitely increase the value of Facebook and maximize their advertising potential. </rant> |