It would probably work pretty well, if the artist can prove himself in a short video, and then ask for money so he can make a music video and do it all with more professional equipment.
Why would they want to do music videos? A music video is just an add, which just happens to cost more than the product to produce, and is entertaining enough that people actually watch them. People watch informercials too.
Nobody buys their favorite music video (unless it's The Wall). They buy the CD, because all they really care about is the music.
Because it's fun, creative, connects with fans on a different level to just music.. not to mention some acts have built careers just on self-made youtube videos.
Nobody buys their favorite music video (unless it's The Wall). They buy the CD, because all they really care about is the music.