Pattern matching is a general term for what you do every time you see a letter and recognize the pattern of light, or hear a word and match it to a concept. Don't give it a bad name just because human pattern-matching is flawed and unreliable in the (relatively rare) edge cases.
Maybe you can drop the "for smart people" -- the same kind of magazines that blather about horoscopes tend to run lots of stories along the lines of "How to recognize a narcissist".
I think you're dancing around the word "discrimination" which is actually a fundamental aspect of thought and language, and is how humans can tell, for instance, the difference between good and bad. Are you saying that people shouldn't have standards?
poTAYto, poTAHto. The fundamental engine of consciousness is fuzzy pattern matching; when done poorly, it's called "guessing", and when done well, it's called "intuition".