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by walterbell 1182 days ago
https://www.ftc.gov/business-guidance/resources/disclosures-...

> If you endorse a product through social media, your endorsement message should make it obvious when you have a relationship (“material connection”) with the brand. A “material connection” to the brand includes a personal, family, or employment relationship or a financial relationship – such as the brand paying you or giving you free or discounted products or services.