[blueprint]

> But most businesses don't commission software ever few months, or even every few years. So every time they want a new app, or a refresh of their website, they are suddenly faced with a shockingly high price tag compared to the last time they wanted something similar (or at least similar from their perspective).

I've been a Cocoa/iOS and web developer for the better part of the last decade, and what you mentioned is one of the biggest reasons I started my company, Blueprint (http://www.blueprint.io). It's an online tool for building native iPhone Apps - no programming necessary - and it is able to neatly sidestep most of the process of redevelopment and republishing to the App Store that people have to go through when they want to release an App.